TY  - BOOK
AU  - Moynihan,Ray
AU  - Cassels,Alan
TI  - Selling sickness: how the world's biggest pharmaceutical companies are turning us all into patients 
SN  - 1560256974
AV  - HD 9665.5 M938s 2005
U1  - 381.456151 
PY  - 2005///
CY  - New York, NY
PB  - Nation Books
KW  - Pharmaceutical industry
KW  - Drugs
KW  - Marketing
KW  - Advertising
KW  - Drug Industry
KW  - Sociology, Medical
KW  - Primera Jornada de Conomiento
KW  - Medicamentos
N1  - Includes bibliographical references (p. 201-241) and index; Prologue: selling sickness --  Selling to everyone : high cholesterol --  Doughnuts for the doctors : depression --  Working with celebrities : menopause --  Partnering with patients : attention deficit disorder --  Making risks into medical conditions : high blood pressure --  Advertising disease : premenstrual dysphoric disorder --  Shaping public perceptions : social anxiety disorder --  Testing the markets : osteoporosis --  Taming the watchdogs : irritable bowel syndrome --  Subverting the selling : female sexual dysfunction --  Epilogue : What can we do?
UR  - http://www.loc.gov/catdir/toc/fy0606/2006272734.html
UR  - http://www.loc.gov/catdir/enhancements/fy0831/2006272734-d.html
ER  -