Beckwith, Harry, 1949- The invisible touch : the four keys to modern marketing / Harry Beckwith. - New York : Warner Books, c2001. - xix, 232 p. ; 20 cm. ISBN: 1587990679 LCCN: 99048663 Subjects--Topical Terms: Service industries--Marketing. LC Class. No.: HD 9980.5 / B397i 2001 Dewey Class. No.: 658.8