TY  - BOOK
AU  - Beckwith,Harry
TI  - The invisible touch: the four keys to modern marketing 
SN  - 1587990679
AV  - HD 9980.5 B397i 2001
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - Warner Books
KW  - Service industries
KW  - Marketing
ER  -