The naked corporation : how the age of transparency will revolutionize business /
Don Tapscott and David Ticoll.
- New York : Free Press, c2003.
- xv, 348 p. : ill. ; 24 cm.
Includes bibliographical references and index.
pt. 1. The transparency imperative -- The naked corporation -- Transparency versus opacity: the battle -- The open enterprise -- pt. 2. When stakeholders can see -- Whistleblowers and other employees -- Transparency among business partners -- Customers in a transparent world -- Communities -- The owners of the firm -- pt. 3. Being open -- Harnessing the power -- Breaching the crisis of leadership.
In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."--BOOK JACKET.