Harvard Business Review text mau Boston, Mass Harvard Business School Press c2008 2008 monographic eng

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vii, 207 p. ; 21 cm. Technologies, consumer preferences and market dynamics are changing faster than ever. To help their companies stay competitive in the face of accelerating change, leaders need to continually test and redefine their strategies. This book provides the ideas readers need to refresh their competitive strategy Growth as a process : an interview with Jeffrey R. Immelt / Thomas A. Stewart -- The institutional yes : an interview with Jeff Bezos / Julia Kirby and Thomas A. Stewart -- How industries change / Anita M. McGahan -- Finding your next core business / Chris Zook -- Leading change when business is good : an interview with Samuel J. Palmisano / Paul Hemp and Thomas A. Stewart -- How managers' everyday decisions create--or destroy--your company's strategy / Joseph L. Bower and Clark G. Gilbert -- Stop making plans, start making decisions / Michael C. Mankins and Richard Steele -- The tools of cooperation and change / Clayton M. Christensen, Matt Marx, and Howard Stevenson. Harvard Business Review "Ideas with impact" -- Couv. A collection of articles previously published in the Harvard business review. Planification stratâegique Changement organisationnel Gestion Política mundial Siglo XXI Cambio organizacional Administración HD 30.28 H339 2008 658.4/06 9781422126486 142212648X RBA 090423 20241031062527.0 fre