TY  - BOOK
AU  - Surdak,Christopher
TI  - Data crush: how the information tidal wave is driving new business opportunities 
SN  - 9780814433744
AV  - HD30.2 SU961 2014
U1  - 658.4/038 23
PY  - 2014///]
CY  - New York
PB  - American Management Association
KW  - Information technology
KW  - Management
KW  - Marketing research
KW  - Data processing
KW  - Business intelligence
KW  - Big data
N1  - Includes bibliographical references and index; CONTENTS Foreword vii Introduction 1 Part One: What's Driving the Data Crush? 7 1 Mobility: Smartphones, Tablets, and the "Internet of Things" 9 2 Virtual Living: The Rise and Growing Dominance of Social Media 23 3 Digital Commerce: Infinite Options for Buying Goods and Services Online 35 4 Online Entertainment: Millions of Channels, Billions of Actors 48 5 Cloud Computing: The Death of Dedicated Infrastructure 58 6 "Big Data": Learning from the Flood 68 Part Two: The Impact on Business 77 7 Contextification: Responding to the Market of One 79 8 Socialfication: The Intimacy Imperative 98 9 Quantafication: The Building Blocks of Business 113 10 Appification: Instant Customer Gratification 128 11 Cloudification: Everything as a Service 142 12 Thingification: Objects as Participants 157 Pa rt Three: How Successful Businesses Will Respond 171 13 Polarize: Know Thyself 173 14 Accelerate: Your Only Business Imperative 185 15 Data Enable: Leveraging Your Most Valuable Asset 196 16 Quantification: Big Data, Bigger Results 206 17 Gamify: Getting What You Pay for 215 18 Crowdsource: Putting Your Audience to Work 224 Summary: A Few Days in Life, Circa 2020 235 Notes 269 Index 273
N2  - Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, this title examines the forces behind the explosive growth in data and reveals how the companies are responding to this challenge
ER  -