Joel, Mitch.

Six pixels of separation : everyone is connected : connect your business to everyone / Mitch Joel. - 1st ed. - New York : Business Plus, 2009. - xii, 288 p. ; 24 cm.

Includes index.

I google you-- just like you google me -- The trust economy -- Entrepreneurship 2.0 -- Faith-based initiatives, viral expansion loops, and the long road -- Know control -- The real world -- You are media -- From mass media to mass content -- Digital Darwinism -- From mass media to "me" media -- Burn the ships -- Tribal knowledge -- Digital nomad -- Participation 2.0.

Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences.

9780446548236 0446548235

2009002999


Business enterprises--Computer networks.
Electronic commerce.
Internet marketing.
Entrepreneurship.

HD30.37 / .J64 2009

658.8/72