everyone is connected : connect your business to everyone Joel, Mitch. creator text nyu New York Business Plus 2009 1st ed. monographic eng Eng

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xii, 288 p. ; 24 cm. Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences. I google you-- just like you google me -- The trust economy -- Entrepreneurship 2.0 -- Faith-based initiatives, viral expansion loops, and the long road -- Know control -- The real world -- You are media -- From mass media to mass content -- Digital Darwinism -- From mass media to "me" media -- Burn the ships -- Tribal knowledge -- Digital nomad -- Participation 2.0. Mitch Joel. Includes index. Business enterprises Computer networks Electronic commerce Internet marketing Entrepreneurship HD30.37 .J64 2009 658.8/72 9780446548236 0446548235 2009002999 http://www.loc.gov/catdir/enhancements/fy1007/2009002999-b.html http://www.loc.gov/catdir/enhancements/fy1007/2009002999-d.html http://www.loc.gov/catdir/enhancements/fy1007/2009002999-b.html http://www.loc.gov/catdir/enhancements/fy1007/2009002999-d.html DLC 090123 20230410115519.0 117718