01924cam a22003014a 450000100070000000500170000700800410002403500130006501000170007802000420009502000390013703500240017604000520020004100080025205000220026008200180028210000270030024500960032726000500042330000320047350400510050550507380055652002130129465000270150765000340153465000290156865000250159711722520230410115527.0100816s2011    njua     b    001 0 eng    a16419381  a  2010033361  a9780137025145 (hardback : alk. paper)  a0137025149 (hardback : alk. paper)  a(OCoLC)ocn646123052  aDLCcDLCdYDXdBTCTAdYDXCPdMOFdCDXdBWXdDLC  aEng14aHD58.8bW724 201100a658.4/0632221 aWilliams, Luke,d1971-10aDisrupt :bthink the unthinkable to spark transformation in your business /cLuke Williams.  aUpper Saddle River, N.J. :bFT Press,cc2011.  ax, 198 p. :bill. ;c23 cm.  aIncludes bibliographical references and index.  aIntroduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191  aThis requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions. 0aOrganizational change. 0aCreative ability in business. 0aDisruptive technologies. 0aSuccess in business.