think the unthinkable to spark transformation in your business Williams, Luke 1971- creator text bibliography nju Upper Saddle River, N.J FT Press c2011 2011 monographic eng Eng

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x, 198 p. : ill. ; 23 cm. This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions. Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191 Luke Williams. Includes bibliographical references and index. Organizational change Creative ability in business Disruptive technologies Success in business HD58.8 W724 2011 658.4/063 9780137025145 (hardback : alk. paper) 0137025149 (hardback : alk. paper) 2010033361 DLC 100816 20230410115527.0 117225