Swann, Patricia. <br/><br/>
Cases in public relations management / 
Patricia Swann. 
 - New York :  Routledge/Taylor and Francis Group,  2010. 
 - ix, 388 p. :  ill. ;  25 cm. 
<br/><br/> Originally published: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career. 
<br/><br/> Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically. 
<br/><br/><label>ISBN: </label>9780415878920 (hbk) 0415878926 (hbk) 9780415878937 (pbk.) 0415878934 (pbk.) 9780203851364 (ebk) 0203851366 (ebk) 
<br/><br/><label>LCCN: </label>2010012370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HD59  / .S93 2010 
<br/><br/><label>Dewey Class. No.: </label>659.2