01778cam a2200385 a 4500 116727 20230410115528.0 100326r20102008nyua b 001 0 eng 16156877 acquire 2 shelf copies policy default claim1 2010-09-10 claim2 2011-01-19 lcc bk 2010012370 9780415878920 (hbk) 0415878926 (hbk) 9780415878937 (pbk.) 0415878934 (pbk.) 9780203851364 (ebk) 0203851366 (ebk) (OCoLC)ocn466360761 DLC DLC BTCTA YDXCP C#P BWX CDX DLC Eng pcc HD59 .S93 2010 659.2 22 Swann, Patricia. Cases in public relations management / Patricia Swann. New York : Routledge/Taylor and Francis Group, 2010. ix, 388 p. : ill. ; 25 cm. Includes bibliographical references and index. Originally published: 2008. The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career. Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically. Public relations Management Case studies. dpf 42986 42986 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 4 0 HD59 .S93 2010 00000103286 2018-10-24 00:00:00 1 2018-10-24 bk