Swann, Patricia. creator text bibliography nyu New York Routledge/Taylor and Francis Group 2010 monographic eng Eng

print

ix, 388 p. : ill. ; 25 cm. Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically. The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career. Patricia Swann. Originally published: 2008. Includes bibliographical references and index. Public relations Management Case studies HD59 .S93 2010 659.2 9780415878920 (hbk) 0415878926 (hbk) 9780415878937 (pbk.) 0415878934 (pbk.) 9780203851364 (ebk) 0203851366 (ebk) 2010012370 DLC 100326 20230410115528.0 116727