TY  - BOOK
AU  - Swann,Patricia
TI  - Cases in public relations management
SN  - 9780415878920 (hbk)
AV  - HD59 .S93 2010
U1  - 659.2 22
PY  - 2010///
CY  - New York
PB  - Routledge/Taylor and Francis Group
KW  - Public relations
KW  - Management
KW  - Case studies
N1  - Originally published: 2008; Includes bibliographical references and index; The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career
N2  - Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically
ER  -