02560cam a22004094a 4500 117089 20230410115528.0 031205s2004 nyu b 001 0 eng 13425031 acquire 2 shelf copies policy default lcc bk 2003064354 074323670X DLC DLC DLC Eng pcc HD59.2 AL462 2004 659.2 22 Alsop, Ronald. The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop. Eighteen immutable laws of corporate reputation New York : Free Press, c2004. xii, 306 p. ; 24 cm. A Wall Street journal book Includes bibliographical references and index. Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember -- being defensive is offensive -- If all else fails, change your name. A veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image. Corporate image. Brand name products Management. Corporations Public relations. Wall Street journal. Contributor biographical information http://www.loc.gov/catdir/bios/simon053/2003064354.html Publisher description http://www.loc.gov/catdir/description/simon052/2003064354.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0631/2003064354-t.html Sample text http://www.loc.gov/catdir/enhancements/fy0641/2003064354-s.html dpf 42992 42992 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 4 0 HD59.2 AL462 2004 00000110466 2018-10-24 00:00:00 1 2018-10-24 bk