Susskind, Lawrence. <br/><br/>
Dealing with an angry public :  the mutual gains approach to resolving disputes / 
Lawrence Susskind, Patrick Field. 
 - New York :  Free Press,  c1996. 
 - xii, 276 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 258-268) and index. 
<br/><br/>Ch. I. Introduction -- Ch. II. Why Is the Public Angry? -- Ch. III. The Mutual-Gains Approach. The Mutual-Gains Approach: Six Principles. The Old Plastics Factory -- Ch. IV. Accidents Will Happen. Three Mile Island: To Tell or Not to Tell. Telling the Truth: The Mutual-Gains Approach. The Exxon Valdez: When Paying Out Doesn't Pay Off. Doing It Differently: The Mutual-Gains Approach -- Ch. V. Risky Business. The Breast Implant Controversy. Knowing Your Product and Presenting It Truthfully: The Mutual-Gains Approach -- Ch. VI. When Values Collide. Hydro-Quebec and the Cree: Clashing Cultures. Talking With, Not At, the Other: The Mutual-Gains Approach. Animal Rights. Listening Whether You Agree or Not: The Mutual-Gains Approach -- Ch. VII. The Media. The Mutual-Gains Approach to Dealing with the Media -- Ch. VIII. Principled Leadership. 
<br/><br/><label>ISBN: </label>0684823020 (hardcover) 9780684823027 (hardcover) 
<br/><br/><label>LCCN: </label>95052831  
<br/><br/><label>Nat. Bib. No.: </label>GBA2-59064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations--United States.<br/>Issues management--United States.<br/>Corporate image--United States.<br/>Public relations.<br/>Corporate image.<br/>Entreprises--Relations publiques--âEtats-Unis.<br/>Gestion par probláemes--âEtats-Unis.<br/>Entreprises--Image--âEtats-Unis.
<br/><br/><label>LC Class. No.: </label>HD59.6.U6  / S87 1996 
<br/><br/><label>Dewey Class. No.: </label>659.2/85/0973