TY  - BOOK
AU  - Susskind,Lawrence
AU  - Field,Patrick
TI  - Dealing with an angry public: the mutual gains approach to resolving disputes 
SN  - 0684823020 (hardcover)
AV  - HD59.6.U6 S87 1996
U1  - 659.2/85/0973 20
PY  - 1996///
CY  - New York
PB  - Free Press
KW  - Corporations
KW  - Public relations
KW  - United States
KW  - Issues management
KW  - Corporate image
KW  - gtt
KW  - Entreprises
KW  - Relations publiques
KW  - âEtats-Unis
KW  - Gestion par probláemes
KW  - Image
N1  - Includes bibliographical references (p. 258-268) and index; Ch. I. Introduction -- Ch. II. Why Is the Public Angry? -- Ch. III. The Mutual-Gains Approach. The Mutual-Gains Approach: Six Principles. The Old Plastics Factory -- Ch. IV. Accidents Will Happen. Three Mile Island: To Tell or Not to Tell. Telling the Truth: The Mutual-Gains Approach. The Exxon Valdez: When Paying Out Doesn't Pay Off. Doing It Differently: The Mutual-Gains Approach -- Ch. V. Risky Business. The Breast Implant Controversy. Knowing Your Product and Presenting It Truthfully: The Mutual-Gains Approach -- Ch. VI. When Values Collide. Hydro-Quebec and the Cree: Clashing Cultures. Talking With, Not At, the Other: The Mutual-Gains Approach. Animal Rights. Listening Whether You Agree or Not: The Mutual-Gains Approach -- Ch. VII. The Media. The Mutual-Gains Approach to Dealing with the Media -- Ch. VIII. Principled Leadership
UR  - http://www.loc.gov/catdir/bios/simon051/95052831.html
UR  - http://www.loc.gov/catdir/samples/simon031/95052831.html
UR  - http://www.loc.gov/catdir/description/simon031/95052831.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/95052831-t.html
ER  -