02256cam a2200457 i 4500 43044 43044 BJBSDDR 20230410115529.0 ta 160211s2015 nyu 001 0 eng d 9781591848363 (hbk) 1591848369 18971729 (OCoLC)ocn919591166 TOH eng TOH Eng lccopycat HD 62.5 W423t 2015 658.1/1 23 Weinberg, Gabriel, 1979- Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares. New York : Portfolio/Penguin, [2015] xiii, 222 pages ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index. "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com. New business enterprises. Marketing Management. Success in business. Nuevas empresas 376 Administración de mercadeo 799 Éxito en los negocios 162 Mares, Justin author. 7130 Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html Publisher description https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html Sample text https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html lcc BK dvf 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HD 62.5 W423t 2015 00000121786 2018-10-24 00:00:00 1 2018-10-24 BK