how any startup can achieve explosive customer growth Weinberg, Gabriel 1979- creator Mares, Justin author. text nyu 2015 monographic eng Eng

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xiii, 222 pages ; 23 cm "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com. Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index. Gabriel Weinberg and Justin Mares. Includes index. New business enterprises Marketing Management Success in business Nuevas empresas Administración de mercadeo Éxito en los negocios HD 62.5 W423t 2015 658.1/1 9781591848363 (hbk) 1591848369 https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html TOH 160211 20230410115529.0 eng