a survival manual for growing midsize companies Tatum, Doug. creator text bibliography nyu New York Penguin 2008 Pbk. ed. monographic eng

print

x, 243 p. : ill. ; 22 cm. "If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands each year approach the dangerous transition that Doug Tatum calls No Man's Land - when they are too big to be considered small but still too small to be considered big. Rapid growth is every entrepreneur's dream, but it never comes easily and is usually rife with dilemmas." "Through case studies and stories of successes and failures, No Man's Land will help you learn how to: align your growing company with its market; execute the necessary changes in your management; confirm that your financial model is scalable; and attract money and make smart decisions about financing your business."--BOOK JACKET. Too big to be small, too small to be big -- Market misalignment -- Outgrowing your management -- Outgrowing your model -- Outgrowing your money -- The 5th M -- Beyond growth -- A national treasure. Doug Tatum. "With a new preface"--cover. Includes bibliographical references (p. [233]-236) and index. Small business Management Small business HD62.7 T221n 2008 658.4/06 9781591841722 1591841720 2007009388 BTN 070306 20230410115530.0 101012