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  <titleInfo>
    <title>Brand warriors China</title>
    <subTitle>creating sustainable brand capital</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Zhongguo pin pai da ying jia</title>
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  <name type="personal">
    <namePart>Gilmore, Fiona.</namePart>
    <role>
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    <namePart>Dumont, Serge.</namePart>
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    <publisher>Profile Books</publisher>
    <dateIssued>2003</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxii, 233 p. ; 24 cm.</extent>
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  <note type="statement of responsibility">Fiona Gilmore and Serge Dumont.</note>
  <note>Includes index.</note>
  <subject>
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  <subject authority="lcsh">
    <topic>Brand name products</topic>
    <geographic>China</geographic>
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  <subject authority="lcsh">
    <topic>Brand name products</topic>
    <geographic>China</geographic>
    <topic>Case studies</topic>
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  <subject authority="lcsh">
    <topic>Success in business</topic>
    <geographic>China</geographic>
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  <subject authority="rvm">
    <topic>Produits de marque</topic>
    <geographic>Chine</geographic>
  </subject>
  <subject authority="rvm">
    <topic>Produits de marque</topic>
    <geographic>Chine</geographic>
    <topic>Cas, âEtudes de</topic>
  </subject>
  <subject authority="rvm">
    <topic>Succáes dans les affaires</topic>
    <geographic>Chine</geographic>
  </subject>
  <subject authority="rvm">
    <topic>Succáes dans les affaires</topic>
    <geographic>Chine</geographic>
    <topic>Cas, âEtudes de</topic>
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  <classification authority="lcc">HD69.B7 G488. 2003</classification>
  <classification authority="ddc" edition="22">658.8270951</classification>
  <identifier type="isbn">1861976992 (pbk.)</identifier>
  <identifier type="isbn">9781861976994 (pbk.)</identifier>
  <identifier type="lccn">2007310517</identifier>
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