01703cam a2200349Ma 4500 101088 20230410115531.0 081204s2009 nyu 001 0 eng 2008049550 (OCoLC)ocn419909766 AU@ eng AU@ CDX 9781591026877 (hardcover : alk. paper) 1591026873 (hardcover : alk. paper) AU@ 000043663157 (OCoLC)419909766 658.8/27 22 HD69.B7 N549p 2009 Newlin, Kate. Passion brands : why some brands are just gotta have, drive all night for, and tell your friends about / Kate Newlin. Amherst, NY : Prometheus Books,, 2009. p. cm. Includes index. Foreword / Mark DiMassimo -- Pt. 1. Seven Accelerators of Passion Branding -- Ch. 1. The Brands We Love -- Ch. 2. Work the Worldview, Not the Age, Race, or Gender -- Ch. 3. Differentiate on Design -- Ch. 4. Hire Passionistas -- Ch. 5. Know They Know You Need Them -- Ch. 6. Democratize the Brand -- Ch. 7. Mine the Mythos -- Ch. 8. Brand the Buzz -- Ch. 9. My Prescription for Building Brand Passion -- Pt. 2. Why Now? -- Ch. 10. The Aging of Us -- Ch. 11. The New Isolationism -- Ch. 12. The Automaton-ization of Reality -- Ch. 13. The "Other People Who Bought This Book Also Liked ..." Identity -- Ch. 14. The Ubiquitous Marketing Gene. Brand name products. Consumers Attitudes. Customer loyalty. Branding (Marketing) Coutts Information Services COUT 8214388 lcc bk FHM C0 DRFGD 43095 43095 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 3 0 HD69.B7 N549p 2009 00000094344 2018-10-24 00:00:00 1 2018-10-24 bk