why some brands are just gotta have, drive all night for, and tell your friends about Newlin, Kate. creator text nyu Amherst, NY Prometheus Books 2009 monographic eng

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p. cm. Foreword / Mark DiMassimo -- Pt. 1. Seven Accelerators of Passion Branding -- Ch. 1. The Brands We Love -- Ch. 2. Work the Worldview, Not the Age, Race, or Gender -- Ch. 3. Differentiate on Design -- Ch. 4. Hire Passionistas -- Ch. 5. Know They Know You Need Them -- Ch. 6. Democratize the Brand -- Ch. 7. Mine the Mythos -- Ch. 8. Brand the Buzz -- Ch. 9. My Prescription for Building Brand Passion -- Pt. 2. Why Now? -- Ch. 10. The Aging of Us -- Ch. 11. The New Isolationism -- Ch. 12. The Automaton-ization of Reality -- Ch. 13. The "Other People Who Bought This Book Also Liked ..." Identity -- Ch. 14. The Ubiquitous Marketing Gene. Kate Newlin. Includes index. Brand name products Consumers Attitudes Customer loyalty Branding (Marketing) HD69.B7 N549p 2009 658.8/27 9781591026877 (hardcover : alk. paper) 1591026873 (hardcover : alk. paper) 2008049550 AU@ 081204 20230410115531.0 101088 eng