Smarter consulting : how to start up and succeed as an independent consultant /
Mike Johnson.
- Harlow [etc.] : Financial Times Prentice Hall, cop. 2008.
- XVI, 227 p. ; 24 cm.
Formerly CIP.
Includes bibliographical references and index.
Why do you want to do it? -- Are you an entrepreneur? -- Getting out and getting going -- Planning the successful start-up -- The life of a salesman -- Marketing yourself -- New business : getting it, charging for it, getting paid for it -- Developing the business -- Creating your workplace -- The travelling independent consultant -- Counting the cost (and the profit) -- What's next for the independent consultant?
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Consultants. Consultants--Marketing. New business enterprises--Management.