Johnson, Mike, 1947 Sept. 24-

Smarter consulting : how to start up and succeed as an independent consultant / Mike Johnson. - Harlow [etc.] : Financial Times Prentice Hall, cop. 2008. - XVI, 227 p. ; 24 cm.

Formerly CIP.

Includes bibliographical references and index.

Why do you want to do it? -- Are you an entrepreneur? -- Getting out and getting going -- Planning the successful start-up -- The life of a salesman -- Marketing yourself -- New business : getting it, charging for it, getting paid for it -- Developing the business -- Creating your workplace -- The travelling independent consultant -- Counting the cost (and the profit) -- What's next for the independent consultant?

0273713558 (pbk) : ยน21.99 9780273713555

2007037755

GBA-74905


Consultants.
Consultants--Marketing.
New business enterprises--Management.

HD69.C6 / J635 2008

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