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  <titleInfo>
    <nonSort>The </nonSort>
    <title>Googlization of everything</title>
    <subTitle>(and why we should worry)</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Vaidhyanathan, Siva.</namePart>
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    <place>
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    <publisher>University of California Press</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 265 p. ; 24 cm.</extent>
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  <tableOfContents>Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.</tableOfContents>
  <note type="statement of responsibility">Siva Vaidhyanathan.</note>
  <note>Includes bibliographical references (p. 219-255) and index.</note>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Google (Firm)</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Internet industry</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject>
    <name type="corporate">
      <namePart>Google</namePart>
    </name>
    <topic>Historia</topic>
  </subject>
  <subject>
    <topic>Industria del Internet</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <name type="corporate">
      <namePart>Google</namePart>
    </name>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <name type="corporate">
      <namePart>Google</namePart>
    </name>
    <topic>Aspectos tecnológicos</topic>
  </subject>
  <subject>
    <topic>Industria del Internet</topic>
  </subject>
  <subject>
    <topic>Internet</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <classification authority="lcc">HD9696.8.U64 V128g  2011</classification>
  <classification authority="ddc">338.7/6102504</classification>
  <identifier type="isbn">9780520258822 (cloth : alk. paper)</identifier>
  <identifier type="lccn">2010027772</identifier>
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