02469cam a2200457 a 4500 101490 20230410115539.0 091217s2010 ctu 001 0 eng 2009052163 (OCoLC)ocn462905213 DLC DLC YDX YDXCP BWX CDX NPL VP@ UKM MOF T7B PZU LMR IOE GBB056654 bnb 015542061 Uk 9780300158687 (clothbound : alk. paper) 0300158688 AU@ 000045033678 CDX 11226706 NZ1 13279747 UNITY 121666999 UKLTH 0300158688 (OCoLC)462905213 n-us-mi 338.7/62920973 22 HD9710.U54 T238s 2010 Taylor, Alex, 1945- Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson. New Haven [Conn.] : Yale University Press, c2010. xv, 254 p. ; 25 cm. Includes index. GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inevitable collapse -- The end of the road. The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors. General Motors Corporation Management. Automobile industry and trade Michigan Detroit History. Bankruptcy Michigan Detroit History. Blackwell Book Service BBUS R1840141 $26.00 Coutts Information Services COUT 11226706 YBP Library Services YANK 3572907 lcc bk FHM C0 DRFGD 43360 43360 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 3 0 HD9710.U54 T238s 2010 00000094386 2018-10-24 00:00:00 1 2018-10-24 bk