an inside look at the collapse of General Motors--and the Detroit auto industry Taylor, Alex 1945- creator text ctu New Haven [Conn.] Yale University Press c2010 2010 monographic eng

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xv, 254 p. ; 25 cm. The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors. GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inevitable collapse -- The end of the road. Alex Taylor III ; foreword by Mike Jackson. Includes index. n-us-mi General Motors Corporation Management Automobile industry and trade Michigan Detroit History Bankruptcy Michigan Detroit History HD9710.U54 T238s 2010 338.7/62920973 9780300158687 (clothbound : alk. paper) 0300158688 2009052163 DLC 091217 20230410115539.0 101490