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  <titleInfo>
    <title>McDonald's</title>
    <subTitle>la empresa que cambio la forma de hacer negocios en el mundo</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Mc Donald's : behind the arches</title>
  </titleInfo>
  <name type="personal">
    <namePart>Love, John F.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Cardenas Nannetti, Jorge.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">biography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bogota], Colombia</placeTerm>
    </place>
    <publisher>Norma</publisher>
    <dateIssued>1987</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 495 p. ; 18 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">John F. Love ; tr. Jorge Cardenas Nannetti.</note>
  <note>Traducción de: Mc Donald's : behind the arches.</note>
  <note>Incluye indice.</note>
  <subject>
    <name type="corporate">
      <namePart>McDonald's Corporation.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Restaurants, cafeterias, etc</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Negocios</topic>
  </subject>
  <subject>
    <topic>Restaurantes, cafeterias, etc</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject>
    <topic>CES</topic>
  </subject>
  <subject>
    <topic>Colección Enriquillo Sánchez</topic>
  </subject>
  <subject>
    <name type="personal">
      <namePart>Kroc, Ray A</namePart>
      <namePart type="date">1902-</namePart>
    </name>
  </subject>
  <subject>
    <topic>Restauranteros</topic>
    <geographic>Estados Unidos</geographic>
    <topic>Biografia</topic>
  </subject>
  <classification authority="lcc">HF 5351 L897m 1987</classification>
  <identifier type="isbn">9789580445371</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">020213</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410115611.0</recordChangeDate>
    <recordIdentifier>100882</recordIdentifier>
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