TY - BOOK AU - Cardone,Grant TI - If you're not first, you're last: sales strategies to dominate your market and beat your competition SN - 9780470624357 (cloth) AV - HF 5386 C268i 2010 U1 - 658.8/2 PY - 2010/// CY - Hoboken, N.J. PB - Wiley KW - Success in business KW - Strategic planning KW - Organizational learning KW - Éxito en los negocios KW - Planificación estratégica KW - Aprendizaje organizacional N1 - Includes index; Four responses to economic contractions -- Power base reactivation -- Past client reactivation -- The most effective call to advance and conquer -- Converting the unsold -- Multiply through existing clients -- Delivering at "wow" levels -- The importance of price -- Activate second sale to boost profits -- The value-added proposition -- Act hungry -- Expand acceptable client profile -- Effective marketing campaigns -- Repackaging for increased profits -- The power schedule to advance and conquer -- An advance-and-conquer attitude -- Your freedom financial plan -- The most important skill to advance and conquer -- The unreasonable attitude -- How tor guarantee your position ER -