Ninja innovation : the ten killer strategies of the world's most successful businesses /
Gary Shapiro.
- 1st ed.
- New York : William Morrow, c2013.
- xi, 244 p. ; 22 cm.
Includes bibliographical references (p. [229]-236) and index.
Introduction: The way of the ninja -- Your goal is victory -- Your strike force -- In war, risk is unavoidable -- Prepare for battle -- The art of war -- The ninja code -- Ninjas break the rules -- Innovate or die -- An army of ninjas -- The shadow warrior -- Epilogue: The international CES killer strategy.
The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most innovative companies to reveal why success depends on following the ninja credo: creating a "killer strategy" with defined goals, flexibility, and a focus on innovative thinking.
9780062242327 0062242326
Success in business. Exito en los negocios. 20160100.