Michaelson, Gerald A. <br/><br/>
Sun Tzu estrategias de marketing / 
Gerald A. Michaelson, Steven W. Michaelson 
 - Madrid :  McGraw Hill,  2004       
 - xv, 193 p. 
<br/><br/><label>ISBN: </label>8448141873 
<br/><br/><label>LC Class. No.: </label>HF 5415 M621s 2004