Trout, Jack <br/><br/>
Differentiate or die :  survival in our era of killer competition / 
Jack Trout with Steve Rivkin 
 - New York :  Wiley,  2000       
 - x, 230 p. 
<br/><br/><label>ISBN: </label>0471357642 
<br/><br/><label>LC Class. No.: </label>HF 5415 T861d 2000