Baskin, Jonathan Salem. <br/><br/>
Branding only works on cattle :  the new way to get known (and drive your competitors crazy) / 
Jonathan Salem Baskin. 
 - 1st ed. 
 - New York :  Business Plus,  2008. 
 - viii, 261 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 243-252) and index 
<br/><br/>Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes. 
<br/><br/> A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits. 
<br/><br/><label>ISBN: </label>9780446178013 0446178012 
<br/><br/><label>LCCN: </label>2007034391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumer behavior.<br/>Information behavior.<br/>Internet searching.<br/>Business enterprises--Computer network resources.
<br/><br/><label>LC Class. No.: </label>HF 5415  / B315b 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/27