02178cam a22004574a 4500 70306 20230410115615.0 070817s2008 nyu b 001 0 eng 2007034391 (OCoLC)ocn166317530 DLC DLC YDX BAKER BTCTA YDXCP UPZ LIQ WIQ CDX VP@ JED CQU 9780446178013 0446178012 AU@ 000042164908 NZ1 12775530 (OCoLC)166317530 HF 5415 B315b 2008 658.8/27 22 Baskin, Jonathan Salem. Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. 1st ed. New York : Business Plus, 2008. viii, 261 p. ; 24 cm. A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits. Includes bibliographical references (p. 243-252) and index Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes. Branding (Marketing) Consumer behavior. Information behavior. Internet searching. Business enterprises Computer network resources. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007034391-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0835/2007034391-d.html Table of contents only http://www.loc.gov/catdir/toc/ecip0725/2007034391.html Coutts Information Services COUT 6117041 Baker & Taylor BKTY 26.99 20.24 0446178012 0007752293 active Baker and Taylor BTCP BK0007752293 YBP Library Services YANK 2825269 lcc bk C0 DRFGD 44548 44548 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415 B315b 2008 00000060885 2018-10-24 00:00:00 1 2018-10-24 bk