01469cam a2200289 i 4500 107775 20230410115615.0 120918b2010 ii g 001 0 eng d 9780071067645 0071067647 eng HF 5415 B592 2010 658.8 The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett. New Delhi : Tata McGraw-Hill Education Private Limited, 2010. xv, 464 p. : ill. ; 24 cm. McGraw Hill Professional / Marketing Tata McGraw-Hill edition. Includes bibliographical references and index. Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing. Marketing Case studies Mercadeo. Administración de mercadeo. Bennett, Anthony G. lcc bk PP 44549 44549 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415 B592 2010 00000100729 2018-10-24 00:00:00 1 2018-10-24 bk