The lessons and best practices from the world's greatest companies Bennett, Anthony G. text ii New Delhi Tata McGraw-Hill Education Private Limited 2010 monographic eng

print

xv, 464 p. : ill. ; 24 cm. Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing. general edited by Anthony G. Bennett. Tata McGraw-Hill edition. Includes bibliographical references and index. Marketing Case studies Mercadeo Administración de mercadeo HF 5415 B592 2010 658.8 9780071067645 0071067647 120918 20230410115615.0 107775