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  <titleInfo>
    <nonSort>Los </nonSort>
    <title>5 pilares del branding</title>
    <subTitle>anatomía de la marca</subTitle>
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  <titleInfo type="alternative">
    <title>Los cinco pilares del branding</title>
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  <name type="personal">
    <namePart>Costa, Joan|d1926-</namePart>
  </name>
  <name type="personal">
    <namePart>Bosivsky, Guillermo</namePart>
  </name>
  <name type="personal">
    <namePart>Fontvila, Ignasi</namePart>
  </name>
  <name type="personal">
    <namePart>Rabadán, Alberto</namePart>
  </name>
  <name type="personal">
    <namePart>Culleré, Albert</namePart>
  </name>
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      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Tiana, Barcelona</placeTerm>
    </place>
    <publisher>CPC</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>141 p. ; il. col. 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">[Joan Costa … et al.]</note>
  <subject authority="lcsh">
    <topic>Marcas (Marketing)</topic>
  </subject>
  <classification authority="lcc">HF 5415 C574 2013</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Joan Costa 7</title>
    </titleInfo>
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  <identifier type="isbn">9788461628353</identifier>
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