02930cam a22004574a 4500 70186 20230410115615.0 050614s2005 nyua 001 0 eng 2005016691 (OCoLC)ocm60664330 DLC DLC YDX BAKER VP@ BTCTA YDXCP OCLCG IG# 82575561 1576601919 (alk. paper) 9781576601914 (alk. paper) YDXCP 2239706 NZ1 9677392 NLGGC 287660206 AU@ 000027405912 IG# 9781576601914 (OCoLC)60664330 (OCoLC)82575561 pcc HF 5415 C747s 2005 658.8 22 Cone, Steve, 1950- Steal these ideas! : marketing secrets that will make you a star / Steve Cone. 1st ed. New York : Bloomberg Press, 2005. ix, 188 p. : ill. ; 22 cm. "A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher. Includes index. Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be. Marketing. Table of contents http://www.loc.gov/catdir/toc/ecip0514/2005016691.html Publisher description http://www.loc.gov/catdir/enhancements/fy0715/2005016691-d.html Baker & Taylor BKTY 18.95 14.21 1576601919 0006490931 active YBP Library Services YANK 2239706 Baker and Taylor BTCP BK0006660147 Ingram INGR 9781576601914 lcc bk C0 DRFGD 44554 44554 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415 C747s 2005 00000060811 2018-10-24 00:00:00 2018-10-24 bk