<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01032cam a2200325 a 4500</leader>
  <controlfield tag="001">120124</controlfield>
  <controlfield tag="005">20230410115616.0</controlfield>
  <controlfield tag="008">960212s1997    njuab    b    001 0 eng  </controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="9">(DLC)   96001649</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">2104616</subfield>
  </datafield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   96001649 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0132435101 (case)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">HF 5415</subfield>
    <subfield code="b">K87m 1997</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kotler, Philip.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing management :</subfield>
    <subfield code="b">analysis, planning, implementation, and control /</subfield>
    <subfield code="c">Philip Kotler.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">9th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Upper Saddle River, NJ :</subfield>
    <subfield code="b">Prentice Hall,</subfield>
    <subfield code="c">c1997.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">1 v. (various pagings) :</subfield>
    <subfield code="b">ill. (chiefly col.), maps ;</subfield>
    <subfield code="c">27 cm.</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2="4">
    <subfield code="a">The Prentice-Hall international series in marketing</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Mercadeo.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Administraci&#xF3;n de mercadeo.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">bk</subfield>
  </datafield>
  <datafield tag="946" ind1=" " ind2="4">
    <subfield code="a">20150700.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
  </datafield>
  <datafield tag="920" ind1=" " ind2=" ">
    <subfield code="a">**LC HAS REQ'D # OF SHELF COPIES**</subfield>
  </datafield>
  <datafield tag="946" ind1=" " ind2=" ">
    <subfield code="a">YSL</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">44565</subfield>
    <subfield code="d">44565</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">CS</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">CS</subfield>
    <subfield code="d">2023-04-10</subfield>
    <subfield code="h">1</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415 K87m 1997</subfield>
    <subfield code="p">00000112985</subfield>
    <subfield code="r">2018-10-24 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-24</subfield>
    <subfield code="y">bk</subfield>
  </datafield>
</record>
