Murray, Chris. <br/><br/>
The marketing gurus :  lessons from the best marketing books of all time / 
Chris Murray and the editors of Soundview Executive Book Summaries. 
 - New York :  Portfolio,  2006. 
 - xii, 290 p. :  ill. forms. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate. 
<br/><br/><label>ISBN: </label>1591841054 9781591841050 
<br/><br/><label>LCCN: </label>2005056472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Abstracts.
<br/><br/><label>LC Class. No.: </label>HF 5415  / M981m 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8