01678cam a22003494a 4500 110544 20230410115616.0 051219s2006 nyuak 001 0 eng 14204696 2005056472 1591841054 9781591841050 (OCoLC)ocm62738667 DLC DLC BAKER UKM C#P VP@ DLC pcc HF 5415 M981m 2006 658.8 Murray, Chris. The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries. New York : Portfolio, 2006. xii, 290 p. : ill. forms. ; 24 cm. Includes index. Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate. Marketing. Marketing Abstracts. Soundview executive book summaries. Table of contents only http://www.loc.gov/catdir/toc/fy0701/2005056472.html Publisher description http://www.loc.gov/catdir/enhancements/fy0720/2005056472-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0720/2005056472-b.html lcc bk gs 44569 44569 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415 M981m 2006 00000104369 2018-10-24 00:00:00 1 2018-10-24 bk