The lessons from the best marketing books of all time Murray, Chris. creator text nyu New York Portfolio 2006 monographic eng

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xii, 290 p. : ill. forms. ; 24 cm. Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate. Chris Murray and the editors of Soundview Executive Book Summaries. Includes index. Marketing Marketing Abstracts HF 5415 M981m 2006 658.8 1591841054 9781591841050 2005056472 http://www.loc.gov/catdir/toc/fy0701/2005056472.html http://www.loc.gov/catdir/enhancements/fy0720/2005056472-d.html http://www.loc.gov/catdir/enhancements/fy0720/2005056472-b.html http://www.loc.gov/catdir/toc/fy0701/2005056472.html http://www.loc.gov/catdir/enhancements/fy0720/2005056472-d.html http://www.loc.gov/catdir/enhancements/fy0720/2005056472-b.html DLC 051219 20230410115616.0 110544