TY  - BOOK
AU  - Murray,Chris
TI  - The marketing gurus: lessons from the best marketing books of all time 
SN  - 1591841054
AV  - HF 5415 M981m 2006
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - Portfolio
KW  - Marketing
KW  - Abstracts
N1  - Includes index; Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate
UR  - http://www.loc.gov/catdir/toc/fy0701/2005056472.html
UR  - http://www.loc.gov/catdir/enhancements/fy0720/2005056472-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0720/2005056472-b.html
ER  -