Schewe, Charles D.,  1942- <br/><br/>
Marketing :  concepts and applications / 
Charles D. Schewe, Reuben M. Smith. 
 - New York :  McGraw-Hill,  c1980. 
 - xxii, 665 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>007055272X :  $15.95 9780070552722 
<br/><br/><label>LCCN: </label>79013395  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Problems, exercises, etc.<br/>Mercadotecnia.<br/>Mercadeo.<br/>Mercadeo--Problemas, ejercicios, etc.
<br/><br/><label>LC Class. No.: </label>HF 5415  / S328m 1980 
<br/><br/><label>Dewey Class. No.: </label>658.8