TY  - BOOK
AU  - Schewe,Charles D.
AU  - Smith,Reuben M.
AU  - Smith,Reuben M.
TI  - Marketing: concepts and applications 
SN  - 007055272X :
AV  - HF 5415 S328m 1980
U1  - 658.8 
PY  - 1980///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Problems, exercises, etc
KW  - Mercadotecnia
KW  - Mercadeo
KW  - Problemas, ejercicios, etc
N1  - Includes bibliographies and index
ER  -