03051cam a2200481 a 4500 102031 20230410115616.0 100225s2010 njua b 001 0 eng 2010003837 (OCoLC)ocn531718638 DLC DLC YDX YDXCP BWX CDX OMB UKM JAO UV0 VP@ GBA9A6130 bnb 015408575 Uk 9780470571095 (cloth) 0470571098 (cloth) CDX 10437275 NZ1 13286347 AU@ 000045360116 NLGGC 322540763 (OCoLC)531718638 HF 5415 S687e 2010 658.8 Solis, Brian. Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis. Hoboken, N.J. : John Wiley, 2010. xvi, 382 p. : ill. ; 24 cm. Includes bibliographical references (p. 357-370) and index. Foreword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary. Internet marketing. Social media Economic aspects. Customer relations. Online social networks. Medios de comunicación social Aspectos Económicos. Relaciones con los clientes. Redes sociales en línea. Kutcher, Ashton, 1978- YBP Library Services YANK 3090796 Blackwell Book Service BBUS R6835316 $24.95 Coutts Information Services COUT 10437275 lcc bk INF C0 DRFGD 44579 44579 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415 S687e 2010 00000094545 2018-10-24 00:00:00 1 2018-10-24 bk