Voltz, Stephen. <br/><br/>
The viral video manifesto :  why everything you know is wrong and how to do what really works / 
Stephen Voltz and Fritz Grobe. 
 - New York :  London :  McGraw-Hill Professional ;  McGraw-Hill [distributor],  c2013. 
 - x, 226 p. :  ill. ;  23 cm. 
<br/><br/>Incluye referencias bibliográficas (p. 201-210) e índice. 
<br/><br/>Introduction: Creating a virus --  Everything you know is wrong --  The most important idea in this book --  Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest --  Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots --  Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable --  Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human --  Your secret weapon: Music --  Final words: Start your own epidemic --  Case studies: The four rules in action. 
<br/><br/> Explains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing. 
<br/><br/><label>ISBN: </label>9780071803380 (pbk.) 0071803386 (pbk.) 
<br/><br/><label>LCCN: </label>2012285474 
<br/><br/><label>Nat. Bib. No.: </label>GBB284136  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016155621  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>20150300.<br/>Referencias comerciales.<br/>Voz a voz (Publicidad)<br/>Viral marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / V942v 2013 
<br/><br/><label>Dewey Class. No.: </label>658.872