02228cam a2200337 a 450000100070000000500170000700800410002403500130006501000170007801500190009501600180011402000250013202000220015702000270017902000240020605000240023008200120025410000200026624501320028626000890041830000320050750400660053950508150060552003410142065000140176166500200177565000290179565000270182465000210185170000180187211916420230410115616.0130514s2013    nyua     bq   001 0 eng d  a17737947  a  2012285474  aGBB2841362bnb7 a0161556212Uk  a9780071803380 (pbk.)  a0071803386 (pbk.)  z9780071803397 (e-ISBN)  z0071803394 (e-ISBN)14aHF 5415bV942v 201300a658.8721 aVoltz, Stephen.14aThe viral video manifesto :bwhy everything you know is wrong and how to do what really works /cStephen Voltz and Fritz Grobe.  aNew York :bMcGraw-Hill Professional ;aLondon :bMcGraw-Hill [distributor],cc2013.  ax, 226 p. :bill. ;c23 cm.  aIncluye referencias bibliográficas (p. 201-210) e índice.0 aIntroduction: Creating a virus --  Everything you know is wrong --  The most important idea in this book --  Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest --  Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots --  Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable --  Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human --  Your secret weapon: Music --  Final words: Start your own epidemic --  Case studies: The four rules in action.  aExplains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing. 4a20150300. 4aMercadeo viral. 4aReferencias comerciales. 4aVoz a voz (Publicidad) 0aViral marketing.1 aGrobe, Fritz.