02279cam a2200361 a 4500 119164 20230410115616.0 130514s2013 nyua bq 001 0 eng d 17737947 2012285474 GBB284136 bnb 016155621 Uk 9780071803380 (pbk.) 0071803386 (pbk.) 9780071803397 (e-ISBN) 0071803394 (e-ISBN) HF 5415 V942v 2013 658.872 Voltz, Stephen. The viral video manifesto : why everything you know is wrong and how to do what really works / Stephen Voltz and Fritz Grobe. New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2013. x, 226 p. : ill. ; 23 cm. Incluye referencias bibliográficas (p. 201-210) e índice. Introduction: Creating a virus -- Everything you know is wrong -- The most important idea in this book -- Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest -- Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots -- Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable -- Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human -- Your secret weapon: Music -- Final words: Start your own epidemic -- Case studies: The four rules in action. Explains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing. 20150300. Mercadeo viral. Referencias comerciales. Voz a voz (Publicidad) Viral marketing. Grobe, Fritz. lcc bk 44583 44583 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 1 0 HF 5415 V942v 2013 00000109998 2018-10-24 00:00:00 1 2018-10-24 bk