The why everything you know is wrong and how to do what really works Voltz, Stephen. creator Grobe, Fritz. text bibliography nyu New York London McGraw-Hill Professional McGraw-Hill [distributor] c2013 2013 monographic eng

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x, 226 p. : ill. ; 23 cm. Explains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing. Introduction: Creating a virus -- Everything you know is wrong -- The most important idea in this book -- Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest -- Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots -- Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable -- Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human -- Your secret weapon: Music -- Final words: Start your own epidemic -- Case studies: The four rules in action. Stephen Voltz and Fritz Grobe. Incluye referencias bibliográficas (p. 201-210) e índice. 20150300 Referencias comerciales Voz a voz (Publicidad) Viral marketing HF 5415 V942v 2013 658.872 9780071803380 (pbk.) 0071803386 (pbk.) 2012285474 130514 20230410115616.0 119164